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AEO in 2026: how to get your brand cited by ChatGPT and Google AI Overviews
Answer engines now shape buying decisions before a click happens. Here is the playbook we use to earn citations.
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Field notes.
The creative testing framework behind our best-performing Meta accounts
Hooks, formats and angles — how to test systematically instead of randomly.
Topical authority beats keyword volume. Here is how to build it
Why clusters of intent win rankings — and how to plan them in a spreadsheet.
Short-form video benchmarks: what good looks like this year
Hook rates, retention curves and posting cadence across Reels, Shorts and TikTok.
Performance Max without the black box: a practical guide
Asset groups, search themes and exclusions that give you control back.
UGC ads that convert: scripting templates we use every week
Five proven structures for creator-style ads, with examples.
When to rebrand — and when a refresh is enough
Signals it is time, and how to do it without losing equity.
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